When I begin sticking copies of Philosateleian Post’s new red-shouldered hawk stamp on my outgoing mail next month, it will be the 25th different local post stamp I have used since designing my first one back in 2004.
While I don’t consider myself to be an artist, my design skills have improved immensely over the years—and more importantly, I’ve developed an understanding of some things that do and don’t work. Here are a few tips to keep in mind when you’re designing your next local post stamp, artistamp, or cinderella.
Design at 300 DPI (or higher)
I designed my earliest Philosateleian Post stamps in Paint for Windows. It’s a solid little program, but anything you create with it is stuck at 96 DPI. Dots per inch refers to the number of dots that can be printed in a one-inch line; a higher DPI setting means a smoother looking print, while a lower resolution means what you print will be coarser or more grainy in appearance. If you’re printing anything remotely resembling a photo at a low DPI setting, it’s going to look rough.
A host of other graphics programs do allow you to change that setting, from Photoshop to the popular (and free!) Paint.NET. Before you paint the first pixel of your next masterpiece, make sure the file is set to print at 300 dpi or higher.
(This assumes, of course, that you’re creating bitmap images. If you’re creating vector image files, then this is not an issue.)
Keep it simple
Last year, I was determined to commemorate the 150th anniversary of the Yosemite Grant, which set aside part of what is now Yosemite National Park for preservation. My wife and I visited Yosemite in 2013, and I took the same absolutely gorgeous photo that innumerable other visitors have taken: a panoramic shot of Yosemite Valley from Tunnel View. That photo would be the basis of my stamp.
I carefully designed an appropriate frame, resized the photo to fit within the frame, and printed out a proof copy.
It was ugly.
What I’d failed to keep in mind was that the most beautiful photo in the world, when resized to fit on a postage stamp, can become a muddy mess. Add to that the limitations of consumer-grade inkjet and laser printers, and the odds of a clear reproduction get even worse. The same thing goes for any design, even if it’s not a photo: if it’s overly complicated, getting a clear print is going to be challenging. Do you really want recipients of your stamp to have trouble figuring out what it pictures?
I was able to salvage my idea by applying some effects to the photo, including turning it into a black and white design, and ended up with one of my all-time favorite Philosateleian stamps:
So there are ways around it, but save yourself some frustration. Before you spend hours on a design, take your rough idea, whether it’s a photo or something computer-generated, and print it at stamp size. You may find you need to go back to the drawing board, or even take another approach altogether.
Avoid very small text, and (sometimes) light text on a dark background
If you’re printing from engraved plates, or even using professional quality printing presses, you can get away with tiny lettering on your stamp. For the rest of us, avoiding extremely small lettering is the way to go when designing cinderella stamps because everyday inkjet and laser printers simply can’t produce clear text if it’s below a certain size. Go below that threshold, and you’ll be lucky if you can read the text at all.
If you intend to use white or light text on a dark background, it becomes even more important to use a bigger font. If the text on your stamp is large enough, and the letters are sufficiently bold, you can get some nice results:
But even the “local postage” labels on the sides of this stamp are flirting with the limits of clarity, and that’s using a bold 14-point font!
Again, before you spend a lot of time making sure everything is just so, try printing your design-in-progess. It’s better to find out early that you need to bump your font size up a notch or two than to need to rework your design later.
Aim for perfection, then move along
You can spend a lot of time turning your idea into a local post stamp or artistamp, and I think you should get it as close to perfect as you can. I don’t know how many hours I’ve put into some of my designs, adjusting and tweaking and sometimes starting over altogether.
At the same time, at some point you have to move along.
I’m not saying you should just slap things together haphazardly and without forethought. Creating a nice stamp design can take time, and I want Philosateleia’s stamps to look as good as or better than real stamps. I think that’s a worthwhile goal for anyone designing local post stamps.
The fact is, however, that you’re not likely to achieve stamp design perfection. When I look back at some of my earliest issues, I have to laugh a little bit at the primitiveness and the absolute lack of perfection. Even designing those stamps, though, taught me things, some of which I’ve shared in this post. With regards to stamp design, it is the pursuit of perfection, not the achievement, that is important. Do the best you can, and then unleash your stamps on the world.
If you live in Florida or plan to be in the Orlando area next weekend, you may want to check out SUNPEX 2015. According to a post card I received in the mail yesterday, the show being held on Saturday, June 6, and Sunday, June 7, will feature 20 frames of exhibits and 15 different dealers.
Although most private local posts have their own stamps, Philosateleian Post being among them, it seems a little less common to run across a micronation with its own “postage.” Even less common still is a micronation that has existed for nearly 30 years, but is only now getting around to issuing its first stamps.
Such a description, however, fits the Aerican Empire. The brainchild of Eric L., the project claims territory on Earth, Mars, and even an imaginary planet or two. Considering that its lands on Earth are generally recognized as belonging to existing countries, and its lands on other planets are generally inaccessible—or, in the case of imaginary planets, non-existent—we can only conclude that the participants don’t take themselves too seriously.
But back to stamps. The Aerican Empire in April issued its first stamps, which picture the Aerican flag. Victor M., who was involved in the production of the stamps, was kind enough to send a cover bearing one of the new stamps.
Here’s a closeup of the stamp itself.
This cover is a delightful example of the intersection of local posts and micronations. You can have either without the other, but having both in one place is quite nice indeed!
In his mailing, Victor also included an Aerican postcard and a couple of CTO copies of the new stamp. I don’t want to hog all the goodies for myself, so…if you’re the first reader to comment here and say you would like an Aerican Empire stamp, I’ll send one of the CTO copies to you at no charge. (And after commenting, please be sure to send your address to me so I know where to send the stamp.)
As a stamp collector, I’m always happy to see the hobby represented in a positive fashion in mainstream media. That includes advertising such as a flyer I received in the mail today from local eatery Buca di Beppo.
As you can see, the fantasy stamp pictured in Buca di Beppo’s ad pictures the Leaning Tower of Pisa, which appears to be leaning because of a giant Buca sign attached to its side. The illustration even has small text below the stamp’s main design; on real stamps, that feature allows for the designer or printer to be credited, and it is common on stamps from many different countries. It’s not something I’m accustomed to seeing in advertising, however, and it’s a nice touch that gives Buca di Beppo’s “stamp” a more realistic look.
Have you seen any stamps, real or pretend, in non-philatelic settings recently? Leave a comment and let us know!