Kevin Blackston
PO Box 217
Floresville TX 78114-0217
United States of America

VFW, American Lung Association distribute new BREs

Inbound nonprofit mailings over the past two or three weeks have brought a couple more business reply envelopes with faux stamp designs my way. I found the envelope shown here from Veterans of Foreign Wars of the United States sitting in one of the recycle bins at my local post office, while the American Lung Association BRE arrived in my PO box last week.

Veterans of Foreign Wars of the United States business reply envelope bearing five stamp-sized poppy designs
Veterans of Foreign Wars business reply envelope with preprinted poppy stamp-sized designs
American Lung Association business reply envelope earing five stamp-sized bird and flower designs
American Lung Association business reply envelope with preprinted bird and flower stamp-sized designs

The single design picturing poppies that appears five times on the VFW envelope is interesting in that its borders have an irregular look to them, almost as though they were imperforate stamps that had been roughly torn apart. It’s not even a simulated die cut look. I’m not sure I’ve ever seen that particular effect used on one of these preprinted business reply envelopes.

The ALA cover has five different designs depicting various songbirds with flowers, and each design is slightly rotated giving them the appearance of being stamps that were somewhat haphazardly applied to the envelope. I occasionally receive BREs with real stamps applied to them, but that work invariably appears to have been done by a machine with the stamps more or less perfectly aligned. I would rather like to have seen the bird and flower designs here applied in a straight line as well, but that’s just me.

Published 2022-02-20


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