Kevin Blackston
PO Box 17544
San Antonio TX 78217-0544
United States of America

Fundraising cover’s use of braille feels effective

Following a week of what was for San Antonio miserably wintry weather, I was able on Friday afternoon to venture over to the post office to check my box there, and was quite interested to find a fundraising mailing from the International Eye Foundation.

Nonprofit mailings in general are not all that noteworthy from a philatelic point of view, but this particular cover caught my attention because of the braille embossed on the cover’s front below the space reserved for the patriotic star stamp.

International Eye Foundation cover with braille on front
International Eye Foundation braille cover

I can’t argue that this isn’t something of a gimmick, but it’s a neat gimmick, and I think an effective way of drawing attention to what might otherwise be immediately tossed into the waste bin as junk mail.

Whether or not the embossing has a positive effect on the IEF’s response rate, I have no idea, but kudos to the marketing person who came up with the idea.

Published 2021-02-21


Log in or leave an anonymous comment.