American Heart Association envelope reuses heart design

My first significant nonprofit mailing of 2024 comes from the American Heart Association, and it features the reuse of imagery first seen on the business reply envelope included in a February 2023 mailing.

The envelope I received last week bears three stamp-sized copies of a preprinted heart-on-heart design.

And the business reply envelope enclosed in the outer cover has five copies of the same image printed on it.

As I mentioned, I first saw the heart-on-heart design last year. The only difference I can see in what I received in the mail this month is that the designs on both the cover and the business reply envelope have a bold black border; on last year’s BRE, the designs had a pale border.

Published 2024-01-14