Kevin Blackston
PO Box 217
Floresville TX 78114-0217
United States of America

St. Joseph’s Indian School uses preprinted images on reply envelopes

I’ve written several times this year about Boys Town mailings containing business reply envelopes bearing cinderella stamps or even preprinted pictures of approximately the same size as United States definitive stamps. St. Joseph’s Indian School of Chamberlain, South Dakota, appears to be adopting similar tactics as the business reply envelope included in a mailing that I received from that organization this week shows.

St. Joseph’s Indian School business reply envelope featuring preprinted bird images
St. Joseph’s Indian School business reply envelope

This envelope has three identical copies of an image of a blue and yellow bird on a white background. (I’m no ornithologist, so I can’t comment on what type of bird is represented.) The design appears to be intended to mimic the size and positioning of real United States postage stamps if the envelope had such stamps attached.

When I inquired with Boys Town about their mailings, they indicated that applying a few low-denomination postage stamps to their business reply envelopes boosted response rates sufficiently to more than cover the expense of the stamps, and that cinderella stamps or labels placed appropriately did the same thing. Considering that the use of preprinted images on business reply envelopes appears to be spreading to other charities, I can only conclude that someone has decided that those are just effective as either real stamps or cinderellas.

Published 2019-08-10


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