American Kidney Fund inserts bear faux stamp designs

I’ve written many times over the past few years about receiving fundraising mailings containing business reply envelopes bearing preprinted stamp-sized designs. That’s a little touch a lot of nonprofits appear to have adopted in an effort to improve response rates.

A May mailing from the American Kidney Fund contained something similar but ultimately different: two printed inserts designed to look like airmail envelopes, each with a preprinted stamp design.

American Kidney Fund insert with preprinted stamp-sized design with illustration of lantern — American Kidney Fund insert with preprinted stamp-sized lantern design

American Kidney Fund insert with preprinted stamp-sized design with illustration of lantern (reverse) — American Kidney Fund insert with preprinted stamp-sized lantern design (reverse)

American Kidney Fund insert with preprinted stamp-sized design with illustration of backpack — American Kidney Fund insert with preprinted stamp-sized backpack design

American Kidney Fund insert with preprinted stamp-sized design with illustration of backpack (reverse) — American Kidney Fund insert with preprinted stamp-sized backpack design (reverse)

Unlike the BREs, these inserts were obviously never intended to be mailed, but the graphic designer responsible for creating them still have them a philatelic flair.

This sort of material obviously falls well outside a normal stamp collection’s boundaries, but one of the great things about our hobby is that we can collect whatever we like. At any rate, these are certainly among the more inventive fundraising mailing contents I’ve personally received.

Published 2024-06-09

American Kidney Fund inserts bear faux stamp designs

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